American Airlines just announced its latest premium cabin cost reduction measures...
American Airlines has traditionally provided espresso drinks in the three-cabin first-class cabins of Boeing 777-300ER and Airbus A321T. As someone who is a little obsessed with coffee, I have always admired it:
American Airlines First Class Cappuccino
View from the Wing noted that American Airlines has removed the espresso machine from the aircraft. reason? According to a U.S. spokesperson, “help save fuel and prevent confusion about the services currently provided.”
When I asked American Airlines whether it would remove ovens from most aircraft in the future, I was just joking-these ovens are heavy, and owning ovens may cause "confusion of the services currently provided." In addition, in any case, American Airlines seems to be heading in a different direction in terms of food, because the airline hopes to "reset" its first-class catering service to provide something "with a premium feel but different and more modern."
American Airlines 777-300ER First Class
Although the American cutting espresso machine itself may be a slight change, it symbolizes what we see. There is no doubt that we have seen tremendous changes in both the aviation industry and the hotel industry.
Companies that have been hoping to cut costs will continue to do so in the name of the coronavirus. There was a brief period a few years ago when American Airlines wanted to be a premium airline, but those days are long gone.
Fortunately, I don’t think this level of cost reduction will remain consistent over the long term. Companies that care about customer experience, such as Four Seasons, Qatar Airways, etc., will not adopt this approach.
Does anyone miss America's first-class espresso machine?
The fish stinks from the beginning. DOUG PARKER was unfortunately mistaken for the CEO of an industry based on customer service. I think his dinner includes valet parking fee, coat inspection fee, RSVP change/cancellation and no espresso now. In the bloated bureaucratic area defense contract, his cost-saving "skills" direction will better serve him and the public. SPIRIT Airlines has too high a threshold for Mr. Parker. He is going to AA...
The fish stinks from the beginning. DOUG PARKER was unfortunately mistaken for the CEO of an industry based on customer service. I think his dinner includes valet parking fee, coat inspection fee, RSVP change/cancellation and no espresso now. In the bloated bureaucratic area defense contract, his cost-saving "skills" direction will better serve him and the public. SPIRIT Airlines has too high a threshold for Mr. Parker. He will rebrand the AA... Souless Sky. Ps I flew nearly 700,000 miles on AA.
They should consider selling second-hand espresso machines. We have seen a lot of weird airline stuff being sold to the public.
It is indeed worth noting that all the other oneworld airlines I used to fly before the pandemic, as well as many other international airlines I sampled, have been offering espresso drinks in F and J for many years. I mean all these: BA, JL, IB, CX, QF, QR, LA, even RJ (!).
In fact, I have never understood why AA only provides F grade espresso drinks. And now this.
At least they finally upgraded...
It is indeed worth noting that all the other oneworld airlines I used to fly before the pandemic, as well as many other international airlines I sampled, have been offering espresso drinks in F and J for many years. I mean all these: BA, JL, IB, CX, QF, QR, LA, even RJ (!).
In fact, I have never understood why AA only provides F grade espresso drinks. And now this.
At least after years of supplying non-drinkable things, they finally upgraded the coffee machine in the latest generation lounge. Or maybe those have now also been deleted to "reduce weight" or something?
If someone is "fascinated by coffee", the last thing they should care about is what happens to the pods.
It's like being obsessed with the latest world news and worrying about whether TikTok will disappear...
American Airlines has grown from a 5-star innovative airline to the third largest Greyhound airline in the world! If they care about weight, why paint the plane! ?
After a long and difficult year in the entire world and the aviation industry, it is so gratifying to see and hear some customers always focus on themselves and their coffee.
Some things will never change.
Keep it true, Jimmy Mack
@Andre Garcia I agree, they are all rubbish. I’m United Airlines’ 1K. In a medium-sized city that has no preference for airlines, the only reason I choose them over others is that their international partners work better for me. Manchester United issued a notice: I want my snack box back, otherwise the blood will flow into a river.
What a scandal! I am very angry!
More seriously: This is the same idea behind removing the oven. Yes, you can save a little fuel, but the "big" savings are maintenance. This is another thing that cannot be broken, and fewer spare parts must be held. I only drink Irish or Espresso Martini coffee, so it won't affect me, but for those who like coffee, it is sad. Imagine that canceling champagne will arouse the anger of bloggers, haha.
I know that AA is not particularly focused on attracting European customers, because they cannot enter the United States anyway. But once immigration barriers are removed, I think they will have to consider European tastes. There, even in the business world, espresso is essential.
I will miss the offer for my clients. Sigh..... Another convenience.
The real news here is that AA is still flying! ! !
The coffee in the picture looks terrible. I call it machine coffee, not instant coffee!
The key is not the confusion between service levels... but the confusion between aircraft types and subcontractors. Management is simplifying the service to the lowest common denominator...small-cabin regional jets, which are flown cheaply by regional partners, at least half of which have nothing to do with American Airlines.
AA's current post-bankruptcy management has proven that it can make money by scraping the bottom of the barrel. They are good at...but what they are not good at is running...
The key is not the confusion between service levels... but the confusion between aircraft types and subcontractors. Management is simplifying the service to the lowest common denominator...small-cabin regional jets, which are flown cheaply by regional partners, at least half of which have nothing to do with American Airlines.
AA's current post-bankruptcy management has proven that it can make money by scraping the bottom of the barrel. They are good at... but what they are not good at is running a quality airline. AA has become American Airlines, which has become Spirit #2. Otherwise, why would AA's management be satisfied with profitability and customer service ranking #8? Show where the focus is. As a famous *other* CEO once said, you can make cheap pizzas that people won't eat. I am worried that AA will eat the delicious pizza mentioned earlier.
In all fairness, many companies are/will use the current pandemic hysteria as an excuse to cut services and costs...their customers just shake their heads, as if to say: "Yes...it must be this way."
The first-class seats in the photo look like a collaboration with the Old Navy brand
The uniform reminds me of Greyhound buses. Maybe the same is true for the service.
I always travel AA with some instant Starbucks coffee bags. Adding a pack or 1/2 pack of one of the packs really improves the airline's coffee experience.
Is the food provided in level 3 transcon F different from transcon J these days? On a pallet?
They did a good job and dived to the bottom of the sea. I hope they will not pull Alaska down;-(
AA wants to be a spirit airline so bad.
The little Nespresso on the kitchen counter at home weighs 2 kilograms and 4.4 pounds. Just checked. The recent comments on their F catering are no less shocking. These cuts are not something anyone can point to and say, "Yes! This is reasonable for COVID-19!".
In my opinion, this airline has gone from cutting costs to cutting skin. Oops! When shops and restaurants or service organizations do this, the bankruptcy notice on the door,...
The little Nespresso on the kitchen counter at home weighs 2 kilograms and 4.4 pounds. Just checked. The recent comments on their F catering are no less shocking. These cuts are not something anyone can point to and say, "Yes! This is reasonable for COVID-19!".
In my opinion, this airline has gone from cutting costs to cutting skin. Oops! When shops and restaurants or service organizations do this, bankruptcy notices, shiny new locks and rental signs on the doors seem to follow.
The attack on AA's domestic "first class" is in place. I recently booked first class DFW-JAX on AA. The only difference from the UA Economy Class 10 years ago is that the seats are slightly wider. Very disappointed.
I moved most of the international flights to AA in the 1990s, when they ensured that the seat pitch in economy class was 34 inches (?). While trying to verify the numbers, I found the following video, but to no avail:
(How far has the great man fallen)
https://www.youtube.com/watch?v=gSbfTwC0NCg
This is not uncommon when the only thing first-class senior frequent flyers want is an espresso drink.
This is often the case on my transatlantic night flight from the east coast to the UK for work. Customers will dine in the lounge and want to lie down to sleep, and all they want is espresso before landing.
I would be embarrassed to refuse unexpected things for first-class passengers.
Be loyal to Doug's management style. Remove everything that satisfies the customer on the plane. When he took over American Airlines, he did so with IFE, all of which was to save jet fuel.
@Todd wrote, "Anyone has forgotten that, like other Ant entities, this is a business, and the business needs to make money. Hey, other companies are not charities."
This is totally wrong.
1) Americans already have espresso machines. This is not a problem when you go out to install the machine. This is fuel saving, which is not zero, but the cost difference is not big.
2) Americans cannot pursue the lowest fare strategy, otherwise it will lose...
@Todd wrote, "Anyone has forgotten that, like other Ant entities, this is a business, and the business needs to make money. Hey, other companies are not charities."
This is totally wrong.
1) Americans already have espresso machines. This is not a problem when you go out to install the machine. This is fuel saving, which is not zero, but the cost difference is not big.
2) Americans cannot pursue the lowest fare strategy, otherwise they will fail because its cost is higher than that of competitors, and this difference has risen during the pandemic because they (1) did not make senior employees like their competitors Leave early and (2) have more debts and solvency than anyone.
American Airlines needs to earn a revenue premium because they are a costly airline. This means they need products and schedules that customers want to fly. They need to be better than their competitors.
This is not a guarantee of success, but not doing so is almost a guarantee of business failure.
They used to have seats with real footrests in the first class. Before you board the plane, he actually already knows your name. Real knives are not plastic products. Especially in terms of economics, it will be good, if they provide anything that I have to cut, it will be a good request. First-class pricing that is not five times the economy
Frankly speaking, if they really want to "prevent confusion about the services currently provided," they should stop calling the slightly better cabin as "first class." Leave this term to international airline products that truly offer first-class cabins.
The same airline took an olive from the first-class salad to save fuel. Although I still think it shows the reason for the inversion, AA has not merged with or acquired by another operator. Nevertheless, a stupid (sic) damn, annoying move.
I want to say that let's start charging long-distance bus customers $1,000 for round-trip LAX-JFK, and then airlines can start paying SkyChef for customers $7 per person for long-distance bus meals. The problem is that everyone wants something for nothing. Many people forget that, like other Ant entities, this is a business, and the business needs to make money, and other companies are not charities. Next we will see bare metal rental cars. Maybe Hertz, who is BK, will start buying cars...
I want to say that let's start charging long-distance bus customers $1,000 for round-trip LAX-JFK, and then airlines can start paying SkyChef for customers $7 per person for long-distance bus meals. The problem is that everyone wants something for nothing. Many people forget that, like other Ant entities, this is a business, and the business needs to make money, and other companies are not charities. Next we will see bare metal rental cars. Maybe Hertz, who is BK, will start buying car-only cars from Ford, and the cars will be equipped with minimal safety equipment and an accelerator. No radio, no automatic windows or door locks, if you want a car with an engine, it will cost you more
To quote Bugs Bunny: Of course they realize that this means war.
Let us not forget that US Airways is actually the first American airline to be equipped with an onboard espresso machine-they were installed on their factory's brand new A330-300 on 99/00. The problem is that the staff often claim that the machine is broken because they are too lazy to make drinks. The American West management team ordered the A330-200 after the US/HP merger, and actually ordered an espresso machine.
What a shame, this is really a race to the bottom. Is it too much to provide a consistent high-quality service for US carriers? obviously.
The oven has actually been removed from the economy 737-800.
Let us help AA reduce more weight on their aircraft. Travel with an airline that still provides the appropriate F experience.
To Kevin: The espresso machine is there and has not been removed (yet). You just haven't been told about them!
In any case, they are lying to you. The espresso machine is replaced by an ordinary coffee brewing machine, because the space on the plane cannot be empty. So it is not true weight loss?
According to Ben, the "big reset" of Klaus Schwab (WEF) is now hitting the aviation industry.
Those COVID bacteria like to multiply in espresso machines. I swear, this is a good move for safety's sake.
I am the key to the concierge, so it seems difficult to imagine taking another airline flight, but it seems that evwryday American gave me another small reason. A cardboard box, not reduced food (even before COVID), and with Covid, their First and Biz foods are sad. Take the courier now? That is one...
I am the key to the concierge, so it seems difficult to imagine taking another airline flight, but it seems that evwryday American gave me another small reason. A cardboard box, not reduced food (even before COVID), and with Covid, their First and Biz foods are sad. Take the courier now? This is one of the last good reasons to upgrade to first class on 77W, because the seats are actually not better than business class, bigger but uncomfortable (except for turn-down service and cheap pajamas). It seems that for those of us living in the United States, if we insist on choosing an airline, we can only choose based on the convenience and hard products of long-distance flights.
The Americans have not installed espresso machines on their planes for a long time. So this must be an old article. That was long before covid
Ironically, the new American management is now choosing to eliminate espresso machines under the pretext of cutting costs. Considering that they paid twice before installing the espresso machine. A flight attendant told me that the original American management company signed a contract with a company before 2001 to design and manufacture these special espresso machines to fit their aircraft. After 2001, their management accused of cutting costs when canceling the contract, but still had to...
Ironically, the new American management is now choosing to eliminate espresso machines under the pretext of cutting costs. Considering that they paid twice before installing the espresso machine. A flight attendant told me that prior to 2001, American management signed a contract with a company to design and manufacture these special espresso machines to fit their aircraft. After 2001, their management accused of cutting costs when they cancelled the contract, but they still had to follow the terms of the contract. Later, the situation improved, and the United States hired another company to design and manufacture the current espresso machine. Maybe they are confused about how much fuel can be saved by replacing an espresso machine with a regular coffee machine?
It just allows me to get from point A to point B safely and sometimes on time. Give me a real coke without ice. I will be very happy. Read the hat I wear on the plane. It clearly says "Do Not Disturb". I wanted to find someone to leave me alone, but this seemed too aggressive.
Donna and other AA Karens are happy to cancel anything that would give passengers a pleasant travel experience. After all, they "come only for your safety!"
The narrow-body oven will disappear within a year, I promise. Bring fresher and more modern options to passengers
I am surprised that they did not try to virtuously rotate this because "we are taking them out to reduce our carbon footprint".
Billy Bob... Two cups of coffee? You must be living in a dream.
I like any airline that offers Nespresso espresso. Americans should start offering iced coffee. This is a matter of the United States.
Not on the 787, which is great. Escaped a bullet. :) Flew back to the United States in a few weeks and took the 3A across the Pacific Ocean. Plan to order at least two cups of coffee.
Airline coffee has always been bad, and I traveled with a travel mug. This is a French media. I have coffee, I just need water. No matter the hut mine is better. In addition, I have coffee on hand while waiting in line for immigration and customs
People do notice when the service is provided, then withdraw it, and will be more critical than when the service was not provided in the first place. I refuse to make general comments on the quality of American coffee, but maybe they think that most of them will not notice or care. I drank a cup of espresso on the QF12 JFK-LAX in the premium economy class, but admitted that I did not ask if it came from a pod machine or a suitable coffee machine.
For passengers, there are three types of services, all of which have different products, which is too confusing. It is best to incorporate everything into the economy.
"The crew seems to like these drinks very much. In other words, I think 80% of the espresso pods are for the crew, and there are some leftovers that the passengers are fortunate to enjoy."
It is this. It’s hard to imagine this happening on a national airline like Switzerland, but it’s easy to imagine this happening on American airlines.
Your feedback is very important to help us keep the community safe.
The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and advertisers are not responsible for ensuring that posts and/or questions are answered.
The fish stinks from the beginning. DOUG PARKER was unfortunately mistaken for the CEO of an industry based on customer service. I think his dinner includes valet parking fee, coat inspection fee, RSVP change/cancellation and no espresso now. In the bloated bureaucratic area defense contract, his cost-saving "skills" direction will better serve him and the public. SPIRIT Airlines has too high a threshold for Mr. Parker. He will rebrand the AA... Souless Sky. Ps I flew nearly 700,000 miles on AA.
They should consider selling second-hand espresso machines. We have seen a lot of weird airline stuff being sold to the public.
It is indeed worth noting that all the other oneworld airlines I used to fly before the pandemic, as well as many other international airlines I sampled, have been offering espresso drinks in F and J for many years. I mean all these: BA, JL, IB, CX, QF, QR, LA, even RJ (!). In fact, I have never understood why AA only provides F grade espresso drinks. And now this. At least after years of supplying non-drinkable things, they finally upgraded the coffee machine in the latest generation lounge. Or maybe those have now also been deleted to "reduce weight" or something?
You have successfully joined our subscriber list.
Stay up to date with the latest travel, aviation and credit card news.
Advertiser Disclosure: Certain credit card and other product links on this website will receive affiliate commissions. Except for banner advertisements published through the boarding area network, this compensation will not affect the way and location of the product on this website. Although we do try to list all the best mileage and points transactions, this website does not include all credit card companies or credit card offers on the market. Please check our advertising policy page for more detailed information about our partners.
Editorial Disclosure: The editorial content on this page is not provided by any of the entities mentioned here. The opinions expressed here represent only the author, and have not been reviewed, approved or otherwise recognized by any of these entities. View more information about our ethics policy here.
© 2021-OMAAT | All rights reserved